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On August 28, 2025, the highly anticipated 7th China-Arab States Expo grandly opened in Yinchuan City, Ningxia Hui Autonomous Region. As a food enterprise in Wuzhong City, Ningxia Yizhongyuan Food Co., Ltd. participated in the expo with its characteristic and high-quality products, showcasing the innovative achievements and unique flavors of Ningxia''s food industry to Chinese and foreign merchants and visitors.

This expo was co-hosted by the Ministry of Commerce, the China Council for the Promotion of International Trade (CCPIT) and the People''s Government of the Ningxia Hui Autonomous Region, with the theme of Innovation, Green Development and Prosperity. It hosted the opening ceremony as well as two institutional events featuring the Guest Country of Honor and the Theme Province, and established six major exhibition areas covering Belt and Road co-building countries, regional economic cooperation and other key fields. The expo also organized and held more than 40 economic and trade exchange activities across eight sectors, including economic and trade exchanges between the Chinese and Arab business communities, and technology transfer and innovation cooperation. Concurrently, it hosted events such as the China-Arab Silk Road E-Commerce Cooperation, Innovation and Development Conference. The expo aimed to deepen traditional cooperation with Arab countries in economy and trade, energy, science and technology, agriculture and other areas, and expand new growth drivers in artificial intelligence, the gaming industry, green low-carbon development, smart meteorology and other emerging sectors.

During the expo, the marketing team of Yizhongyuan Company joined forces with local distributors to conduct active outreach and discussions with Chinese and foreign merchants, exchange in-depth market information, and explore cooperation models. Through product displays, on-site experiences and business negotiations, the company effectively promoted its products, reached preliminary cooperation intentions with a number of potential partners, and achieved fruitful results from its participation in the expo.

Wang Guangbin, Sales Director of Yizhongyuan Company, stated "The China-Arab States Expo is an important bridge for us to access the international market. Through our participation in this expo, we have not only showcased the high-quality products under the ''Yizhongyuan'' brand to the world, but also felt the strong interest and huge demand for Ningxia''s characteristic foods in the international market. Taking this opportunity, we will continue to strictly uphold quality standards, adhere to innovation-driven development, and continuously enhance the competitiveness of our products. We strive to bring more and better ''Ningxia Flavors'' to the whole country and the rest of the world, especially the Arab markets, and contribute our part to promoting economic and trade cooperation and cultural exchanges between China and Arab countries."