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On May 28, 2025, THAIFEX - World of Food Asia, the most influential food industry event in Asia, grandly opened in Bangkok, Thailand. Food enterprises, industry experts and purchasers from around the world gathered together to explore new trends in the food industry.

THAIFEX - World of Food Asia, held in Bangkok, Thailand, was founded in 2004 and takes place annually. It is one of the most influential food exhibitions in Asia. It is an international trade exhibition focusing on food, beverages, catering, food technology, hotel and restaurant needs, trade, and franchising. This exhibition is also the most outstanding one in the food and beverage industry in the region.

Ningxia Yizhongyuan Food Co., Ltd. participated in this exhibition led by Chairman Jinlong Ma  and General Manager Zhihua Ma, and all the exhibited products are the company''s export products.

Members of the company''s second overseas inspection team also arrived at the exhibition site, jointly experiencing the characteristic products from the food and beverage industries of various countries, thus drawing a successful conclusion to this trip to Thailand.

THAIFEX is one of the largest-scale food trade exhibitions in Asia. With the theme of "Sustainability and Innovation", this year''s exhibition provides an important platform for global food enterprises to conduct trade matching and brand promotion.

Ma Jinlong, Chairman of the company, stated that the purpose of participating in this exhibition is to expand the Southeast Asian market, deepen economic and trade cooperation under the "Belt and Road" Initiative, and at the same time learn advanced international experience to promote the upgrading of Ningxia''s characteristic food industry. This not only helps enhance the international popularity of Ningxia''s brands, but also injects new impetus into the "going global" of characteristic agricultural products from western China.